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Collection

Design

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Collection of lettering projects.

Collection

Lettering

Collection of lettering projects.

Sorry, my portfolio is currently getting updated. Stay tuned.
Contact me at hello@bybenyoung.com for a preview.

Context

A brief was submitted to D&AD for students to use on Batiste product range, I've decided to use said brief to create a series of hair type lettering to demonstrate different hairstyles.
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Ideation

A collection of hairstyle sketches were drawn out before deciding which method to achieve this, as this had no official client base I was able to skip a few steps along client discussion. The idea was to also include a collection of words to demonstrate their product.
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Design

The pieces were drawn, then outlined and colour added. The following, was sleek, wave and smooth.
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Rollout

Final designs were mocked into bottle sized layouts before submitted.
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Summary

I was happy overall with the conclusion of the project, unfortunately timings were off to submit this officially to gain any merit or feedback.
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