Designer //
UX Designer
2016 - 2020
2020 - 2021
Initially joining for the Nordic region as a designer in both digital and print, primarily conceptual using a diverse skill set with a passion on digital. I soon become predominantly digital, focusing on UX/ UI being the primary designer for Nordic on-site; notably working on the offer funnel.

Moving into a remote position for UK/ Global team in a pure digital role focusing on both UX/ UI in addition to interaction and motion on site and for social channels. Working heavily on keeping consistency, enhancing existing elements, finding ways to improve journey and user experience.


Hearing aids is all about giving user the most relative information and an easy journey to expand on the following. Due to Specsavers format of not selling online for hearing aids, journey is more about information, discovery than booking.

Update in progress

Contact Lenses

Identifying room for improvements for the Contact Lens journey for Specsavers, then working alongside CRO to implement this.

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Redesign of offer site pages for initially the Nordic region and then expansion to Global

Update in progress


I bring my expertise and a user-first mindset to each project, with the goal of providing joy and ease of use in what I create, helping increase return in both satisfaction and revenue.

Update in progress

Agency Rebrand

Rebranding ideation to bring a brand to the creative department of Specsavers - The Agency

Update in progress

Nordic Activation

Local activation for the Nordic region on ideation how to spread awareness of the brand.

Update in progress


Christmas campaigns produced for the Nordic region. Concepts were roughly mocked to show ideation to show to stakeholders, the beard concept was then moved forward.

Update in progress

Nordic Drivers

Clearly communicating sight test for a Nordic drivers campaign.

Update in progress

Photography Art Direction

Producing direction for photographers, showing how to bring this into digital atmosphere and standing in on shoots

Update in progress

Nordic Design System

Diagonal system produced to bring structure, stand out and compliment with assets.

Update in progress

Digital Guidelines

Digital guidelines produced for Specsavers both built from existing systems and building upon this.

Update in progress


Digital media ideation on how to roll out the sun campaign through different social channels.

Update in progress


Communicating 2for1 clearly to an audience where the offer is almost unheard of in the Nordic region.

Update in progress