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Feelunique

UX Design

A collection of work on the PLP & PDP for Feelunique.
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Feelunique

Brands

A collection of work on the PLP & PDP for Feelunique.

As not all content may be published and for confidentiality, not all work will be shown.

Context

The initial Brands page is top 10 golden page where XX% of users start their journey here but a neglected page but with a high volume of traffic to this, all our competitors uses A-Z navigation and some are highlighting pages such as vegan, popular while these start to trend. So finding the best solution for our Brand pages will be best for users and the business if we can filter it correctly.
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Discovery

Adding top 5 brands on the brand section of Sale on DT showed a 14.25% increase in CR. Mobile variant didn’t show as much change in conversion but did show a decrease in bounce rate.
Banner removal on some brands showed a 9.49% increase in CR on Mobile and 24.57% increase on Desktop but this wasn’t successful through brand pages, other tests are being looked at to improve on these pages.
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Design

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Iteration

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Summary

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