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Specsavers

UX Design

Identifying room for improvements for the Audiology journey for Specsavers.
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Specsavers

Audiology

Identifying room for improvements for the Audiology journey for Specsavers.

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Context

Hearing aids is all about giving user the most relative information and an easy journey to expand on the following. Due to Specsavers format of not selling online for hearing aids, journey is more about information, discovery the book.
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Discovery

Using the period of one month. Pages were consolidated using the term ‘hearing’ in Google Analytics and data of duration, bounces, exit and page views recorded. Click rates were recorded for each page out of a 17 page selection on both desktop and then on mobile via ContentSquare to see if there were any alarming differences. The menu and footer were also checked and recorded if close to or over 1%. Exposure rate was done in the same way to note any problems with footer fall off on both devices. The pages of hearing were also mapped into ContentSquare to look at the current journey.

There is opportunity to increase conversion rate to bookings across devices. We are missing out on a fair amount of traffic. We are seeing a high click rate on the view full range area. And then the next is on the first product.You can see that the footer over indexes, which suggests some users are not finding what they are looking for on this page. You can also see that the Specsavers advance £495 product. High click rate on the link to view full range – suggesting users don’t know that this is an anchor link. Lots of users clicking on the scroll arrow, probably due to the larger banner. Reposition the anchors to include context and reduce padding.

This was also submitted to a participation group which discovered that active lifestyle would need to be rethought and astrixed altered. 'active lifestyle means nothing' - Lois, 'what do they mean, active lifestyle?' - RoyUsing the period of one month. Pages were consolidated using the term ‘hearing’ in Google Analytics and data of duration, bounces, exit and page views recorded. Click rates were recorded for each page out of a 17 page selection on both desktop and then on mobile via ContentSquare to see if there were any alarming differences. The menu and footer were also checked and recorded if close to or over 1%. Exposure rate was done in the same way to note any problems with footer fall off on both devices. The pages of hearing were also mapped into ContentSquare to look at the current journey.
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Design

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Iteration

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Summary

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