UX Manager
July 2022 - Present
Managing user experience across the UK channel of Sephora, working with global teams on rebranding transition from Feelunique to Sephora alongside bringing the App to life. Also working on the UX strategy, testing, personalising journeys, analytics and CRO

Site Rebrand

Working with the French Sephora UI guidelines on bringing UI elements to replace Feelunique's current platform basing this on analysing the current site requirements for the UK transition of Feelunique to Sephora.
Update in progress

App

Producing user flows and user stories, evaluating current procedures and putting forward an MVP approach for UK consumers.
Update in progress

Community

UX strategy.
Update in progress

UX Strategy

UX strategy.
Update in progress